COMMUNITY ENGAGEMENT DRIVES BUSINESS RESULTS

July 2018 · 3 minute read

Companies have known for years that supporting community efforts can reflect positively on the organization. Our Trailblazers deemed this relationship crucial to the achievement of diversity and inclusion in their businesses, as this involvement drives results in lots of ways.
Being concerned with 토토 contributes to using a better representation of employees that reflect the neighborhood. When employees see that their organizations care about the communities in which they live, they are in turn more dedicated to the business and more likely to become ambassadors for the company as they interact with their friends, family members, and coworkers.
Some businesses have quite specific community targets, but some support community projects as they surface since they generally see it as the”right thing to do.” Trailblazers aid their organizations grow and clarify community involvement goals, and then guide their leaders as they encourage the community projects and agencies which are in alignment with the company’s mission and values. The more a company can concentrate on its community involvement, the greater its results will be.
Dr. Tiffany Franks, president of Averett University explained it this way. “Whether it’s running research, providing service to nonprofits, working to help those needing or serving an internship, then it’s our community involvement that makes Averett successful in its mission of creating graduates who become catalysts for positive change.”
Dell leads in the communities where their employees live and work by developing community programs which promote digital inclusion and close the gap on the digital divide. Having built an international business on improving the efficacy of written communication, Pitney Bowes has a very important interest in education and literacy. Their leadership believes that, by encouraging literacy and education programs, the business can improve hundreds of lives and strengthen the fabric of communities anywhere they’re involved.
Note that nowhere in such attention statements is there a reference of diversity and inclusion. There is not any need, because these are general business announcements where inclusion and diversity is implicit.
The Community Modelillustrates the critical elements of a successful community participation process. The organization must become clear in their brand and their market. This then allows collaboration among company category leaders, and corporate community relations in the goal-setting procedure.
When an organization has apparent diversity and improvement goals associated with community participation, its own leaders’ and workers’ actions as neighborhood volunteers are more likely to elicit tangible outcomes. When people know why they are serving their community-beyond it simply being the”right thing to do”-they’re in a position to increase their awareness of how they might address community challenges. A number of our Trailblazerbusinesses require senior executives to serve the neighborhood, and this accountability is reflected in their wages and bonuses. This deeper understanding of each of the men and women who comprise the community permits executives to make more informed decisions regarding how their business impacts the community.